Cyber security is on a lot of people’s minds these days. We want to keep our identity and personal information private. Uber on the other hand has shown that they do not care about their customer’s privacy. The only thing that matters is winning.
An in-depth probe of Uber CEO Travis Kalanick by The New York Times revealed some interesting insights. Two years ago Kalanick was called into the office of Apple CEO Tim Cook and rebuked for purposefully breaking Apple rules with their app. Uber built into the app the ability to track you and your iPhone even if you deleted the app.
But it gets worse. Uber then devised a system so that anyone who was physically located at Apple headquarters couldn’t deep dive into the app code because of geotagging built into the app. In other words, they worked real hard to use technology to cover their tracks. They were okay with violating the Apple policies and agreements that companies who have apps sign as well as their clients personal privacy until they were caught
This premeditated attempt to lie, cheat and steal appears to be at the core of who Uber is. They run with a “win at any cost mentality.”