Success On and Off the Court

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In his 37 years as a head basketball coach at the University of North Carolina Dean Smith won more games then any other coach (879). He also won two national championships and had the coliseum on campus named after him. He was able to enjoy overwhelming success at a very competitive level because he had a philosophy that employed every …

Four Steps To Close Your Next Sale

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How many times have you heard, “Oh he’s a born salesman,” or, “Her dad was in sales. She’s a natural?” My father is the greatest salesperson I’ve had the privilege to see in action and to learn from. When he was a young man he was so shy it was painful. I guarantee you that when he was born the doctor didn’t slap him on …

Your Happiness Hierarchy

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Creating a strong competitive advantage in the marketplace requires you to focus on what’s happening today that can be improved. But you should also take time to look into the future. Many times people look back on their professional and personal lives and think, “I wish I had done this,” or, “If only I had implemented that idea sooner.” In …

Strategic Thinking

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Many times someone goes into business so they can “control their own life.” In reality, unless you understand how to build a strategic business, you usually end up with less control than you started with. Instead of having all of the headaches of ownership on top of getting your “job” done you might as well stay and work for someone else. At least then you …

Tell It And You Will Sell It

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A few months back my brother and his wife went to look at a house that was for sale. It was just what they wanted; the perfect size, the right number of rooms, and in a subdivision that they loved. They recently completed some major remodeling on their home and had no plans to move. When they saw this particular house that was for …

The Four Secret Characteristics of Successful People

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Why do some people succeed and others fail? Are there genetic differences between those who fail and those who succeed? Is success a result of luck or traits that are learned and developed? These are just some of the questions we continually ask ourselves as we seek our own success. Does the grass eternally look greener on the other side of the fence? Well, …

Wine, Oatmeal and Other Variables

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I went in for my annual check up recently. Everything looked good, except my doctor was a little concerned that my cholesterol level had risen. “I know you exercise like a demon,” he said, “But have you thought about having a glass of wine with dinner each evening?” There are only a few variables that impact your cholesterol levels, and …

Strategic Marketing™ – Part III

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In part one of this article we discussed the seven organizational resources that are critical to optimize, and three questions you must answer in any prospects mind if you are to successfully market and sell your product or service. In part two we talked about the four groups you should consider marketing to. Now we need to look at The …

Strategic Marketing™ – Part II

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In part one of this article we discussed the seven organizational resources that are critical to optimize and three questions you must answer in any prospects mind if you are to successfully market and sell your product or service. With that information in hand, it is not time to look at whom you should be marketing to. There are four …

Strategic Marketing™ – Part I

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Sales are often referred to as the lifeblood of an organization. But, it is impossible to have an effective sales program without a corresponding and effective marketing initiative. Most organizations just start trying things in the hopes that one will generate some leads and resulting sales. Like all facets of your business, you should take a strategic approach. You should have an elaborate and systematic plan …