Strategic Thinking

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Many times someone goes into business so they can “control their own life.” In reality, unless you understand how to build a strategic business, you usually end up with less control than you started with. Instead of having all of the headaches of ownership on top of getting your “job” done you might as well stay and work for someone else. At least then you …

Tell It And You Will Sell It

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A few months back my brother and his wife went to look at a house that was for sale. It was just what they wanted; the perfect size, the right number of rooms, and in a subdivision that they loved. They recently completed some major remodeling on their home and had no plans to move. When they saw this particular house that was for …

The Four Secret Characteristics of Successful People

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Why do some people succeed and others fail? Are there genetic differences between those who fail and those who succeed? Is success a result of luck or traits that are learned and developed? These are just some of the questions we continually ask ourselves as we seek our own success. Does the grass eternally look greener on the other side of the fence? Well, …

Wine, Oatmeal and Other Variables

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I went in for my annual check up recently. Everything looked good, except my doctor was a little concerned that my cholesterol level had risen. “I know you exercise like a demon,” he said, “But have you thought about having a glass of wine with dinner each evening?” There are only a few variables that impact your cholesterol levels, and …

Strategic Marketing™ – Part III

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In part one of this article we discussed the seven organizational resources that are critical to optimize, and three questions you must answer in any prospects mind if you are to successfully market and sell your product or service. In part two we talked about the four groups you should consider marketing to. Now we need to look at The …

Strategic Marketing™ – Part II

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In part one of this article we discussed the seven organizational resources that are critical to optimize and three questions you must answer in any prospects mind if you are to successfully market and sell your product or service. With that information in hand, it is not time to look at whom you should be marketing to. There are four …

Strategic Marketing™ – Part I

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Sales are often referred to as the lifeblood of an organization. But, it is impossible to have an effective sales program without a corresponding and effective marketing initiative. Most organizations just start trying things in the hopes that one will generate some leads and resulting sales. Like all facets of your business, you should take a strategic approach. You should have an elaborate and systematic plan …

Sales Lessons From A Mentor

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Over the years I’ve been blessed to have worked with some great sales professionals. I looked at these older and more experienced sales pros as my personal mentors. They taught me a lot, and they really made a big difference in my ability to build my businesses. One such pro, Mike, taught me three critical lessons. I want to share those with you today. 1. …

Are You Easy To Do Business With?

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Recently I had a speech for a large home-builder. It was an annual meeting, and they wanted to send their management team off with a bang. I arrived at the Westin Hotel and was greeted warmly at the front door. The doorman escorted me to the room that I would be speaking in and made sure that all of my …

Three Questions You Must Answer To Make The Sale

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Ultimately, if you are going to sell any product or service, there are three questions you must answer in your prospect’s mind. This is true whether you are selling face-to-face or running a display ad. No sale has ever been made without these questions being answered either directly or indirectly. The first question is: Why should I buy? This question …