Interview with Scott Jordan of SCOTTEVEST

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I had a fascinating interview with Scott Jordan of SCOTTEVEST.  He shared insights on how he has achieved success in building his business.  You’ll want to watch this and learn some of his innovative advertising ideas, how he has re-focused his brand for amazing success and to really get a feel for how a very successful person thinks about their …

Staying Focused In A Fragmented World

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A recent Gallop poll revealed that 71 percent of workers are “not engaged” in their work. The longer a worker stays with a company the more disengaged they become. They begin to sabotage the company’s efforts, look for ways to hide out rather than produce, and lose interest in the organization’s success. Here are five ways for you to stay …

Smarketing™ – Creativity Counts

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The American Heritage Dictionary defines marketing as: The commercial functions involved in transferring goods from producer to consumer. Simple enough. As marketers, we know it goes much deeper than that. To be successful, one must find ways to surpass just transferring goods. What adjective could accompany marketing to define what it takes to make marketing actually work? The American Heritage …

Smarketing™

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CREATE YOUR MEMORABLE MARKETING MESSAGE Knowing exactly what business you are in may be the single most important factor in jump starting your marketing efforts. So often, companies see themselves as selling specific products or providing specific services. These specificities, in effect, become blinders on their vision and greatly limit the potential growth of their businesses. Smarketing is all about …