The Accountability Blog

Month: February 2008

Your Happiness Hierarchy

Creating a strong competitive advantage in the marketplace requires you to focus on what’s happening today that can be improved. But you should also take time to look into the future. Many times people look back on their professional and personal lives and think, “I wish I had done this,” or, “If only I had implemented that idea sooner.” In fact, making good decisions is easy when you look back on the situation and have

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Strategic Thinking

Many times someone goes into business so they can “control their own life.” In reality, unless you understand how to build a strategic business, you usually end up with less control than you started with. Instead of having all of the headaches of ownership on top of getting your “job” done you might as well stay and work for someone else. At least then you can go home at the end of the day with a paycheck in hand and not

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Stay Connected to Those You Serve

I drove into the Budget car rental lot at 8:35 a.m. last Sunday. A very pleasant young lady scanned the barcode on the rented car, entered the mileage and told me that I could get my receipt inside the office. I pulled my suitcase along with me into the office where there were five other people who were waiting with their suitcases for the van to take them over to the airport. I knew the

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Tell It And You Will Sell It

A few months back my brother and his wife went to look at a house that was for sale. It was just what they wanted; the perfect size, the right number of rooms, and in a subdivision that they loved. They recently completed some major remodeling on their home and had no plans to move. When they saw this particular house that was for sale, they just didn’t know what to do! The realtor told them they shouldn’t wait long

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The Four Secret Characteristics of Successful People

Why do some people succeed and others fail? Are there genetic differences between those who fail and those who succeed? Is success a result of luck or traits that are learned and developed? These are just some of the questions we continually ask ourselves as we seek our own success. Does the grass eternally look greener on the other side of the fence? Well, here are the four secret characteristics of all successful people. 1. Vision All successful people have

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Wine, Oatmeal and Other Variables

I went in for my annual check up recently. Everything looked good, except my doctor was a little concerned that my cholesterol level had risen. “I know you exercise like a demon,” he said, “But have you thought about having a glass of wine with dinner each evening?” There are only a few variables that impact your cholesterol levels, and diet, exercise, hereditary issues and some specific “good” foods just about cover it. As a

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Strategic Marketing™ – Part III

In part one of this article we discussed the seven organizational resources that are critical to optimize, and three questions you must answer in any prospects mind if you are to successfully market and sell your product or service. In part two we talked about the four groups you should consider marketing to. Now we need to look at The Four Phases To Marketing Success. There are four specific phases that you can incorporate in

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Strategic Marketing™ – Part II

In part one of this article we discussed the seven organizational resources that are critical to optimize and three questions you must answer in any prospects mind if you are to successfully market and sell your product or service. With that information in hand, it is not time to look at whom you should be marketing to. There are four groups to consider marketing to. – The Universe – Target Market – Prospects – Clients

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Strategic Marketing™ – Part I

Sales are often referred to as the lifeblood of an organization. But, it is impossible to have an effective sales program without a corresponding and effective marketing initiative. Most organizations just start trying things in the hopes that one will generate some leads and resulting sales. Like all facets of your business, you should take a strategic approach. You should have an elaborate and systematic plan of action. I begin by defining marketing as everything that happens before and after the sale

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February 2008
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