The Accountability Blog

Day: February 1, 2008

Strategic Marketing™ – Part I

Sales are often referred to as the lifeblood of an organization. But, it is impossible to have an effective sales program without a corresponding and effective marketing initiative. Most organizations just start trying things in the hopes that one will generate some leads and resulting sales. Like all facets of your business, you should take a strategic approach. You should have an elaborate and systematic plan of action. I begin by defining marketing as everything that happens before and after the sale

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