5 Steps To Superior Customer Service 1. Know who your customer really is. 2. Learn all about your customers needs. 3. Separate their “product” needs from their, “act of doing business with you” needs. 4. Design systems to address your customer’s needs and then exceed their expectations. 5. Empower your entire company to service the needs of your customers. 2 Questions For You 1. Do your customers have any needs that they are not aware