As you can imagine, magazines’ editorial pages tend to rise or fall depending on the number of ad pages that they have. In the year 2000, magazines published by the Publishers Information Bureau had almost 287,000 ad pages while by the year 2009, the number of ad pages had diminished to almost 170,000 pages. That’s a 41 percent decrease. As you can imagine, these magazines were thinner. They were using less paper. Paper mills had