
Culture Drift™: How Great Organizations Slowly Become Average
Nobody wakes up one morning to discover their culture has collapsed overnight. It doesn’t work that way. There’s no single moment where everything falls apart. No alarm goes off. No report lands on your desk that says, “Your culture is now mediocre.” Instead, it drifts. Slowly. Quietly. One tolerated behavior at a time. One inconsistent decision at a time. One forgotten commitment at a time. And by the time anyone notices, the organization that used












