The Accountability Blog

Smarketing™

CREATE YOUR MEMORABLE MARKETING MESSAGE Knowing exactly what business you are in may be the single most important factor in jump starting your marketing efforts. So often, companies see themselves as selling specific products or providing specific services. These specificities, in effect, become blinders on their vision and greatly limit the potential growth of their businesses. Smarketing is all about creative marketing and leveraging organizational resources. In order to maximize every marketing dollar you invest,

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Quality Requires Measures

Quality is required. There is no longer a question of whether or not to implement a quality program. You must have one to survive. Yet, many are failures. The question is why? Quality is like any other business process. It must be managed to be successful. Too often, a business will spend all of its resources on the quality program (TQM, CIP, and other three letter acronyms) and nothing on managing for results. Management is

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When All Goes Wrong In Paradise

MEETING PLANNER HAVE PROBLEMS ALSO It looks great on paper. Tomorrow’s annual convention in Scottsdale is opening with a keynote speaker and all the fanfare of a Hollywood movie premier. One thousand of your association’s finest members have arrived. They are excited and chomping at the bit to get underway. Then you get a call in your room at 7:00 in the evening. It’s your speaker. She’s in Kalamazoo and can’t get out because of

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V3 … the Power of Synergistic Leadership

Values, veneration and vision are the three elements of quality leadership. Used individually, your organization can expect to see a minor impact. Used together, these concepts create a powerful synergistic force that can turn failing organizational environments into profitable and marketable companies. This synergistic force is the difference between the organization that will be going out of business and the one that will dominate and lead the industry into the next millennium. Using values, veneration

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The Paradox of Change

Where would you like to be in six months? One year? Two years? How do you get there? The first step is to clearly define what it is you want to achieve. The next step is to determine what you will have to change to get to where you want to be. Sound easy? Well, it can be. If change is the catalyst that helps us grow and achieve at a higher level, then knowing

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Embracing Change

Change is the essence of progress and in order to have growth at work and in our personal lives we need to be willing to commit to change. However, change can only be initiated as the result of a primary desire. Lasting change is possible only when the need and desire for change is both understood and internalized. People will not change until they are ready to change. No one can force you to change.

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The Power of Choice

We become what we become because of the way we choose and will ourselves to think. Our choices affect our thoughts and our thoughts affect who we are, what we stand for, and the footprints we leave on this planet. Throughout our lives, we are faced with a myriad of choices. We may not always recognize their presence, but, like it or not, we are constantly faced with the responsibility of choosing. There is no

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Selling The Invisible

I just returned from the winter workshop of the National Speakers Association. It is a great opportunity to renew friendships, share ideas, and hear the latest buzz. I had particularly been looking forward to the Saturday morning keynote, delivered by Harry Beckwith, the author of “Selling The Invisible.” If you haven’t read Harry’s book, I strongly recommend it. Although a large percentage of our business economy is based on selling goods and services that you

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