I was studying an organization the other day and I realized that that organization had grown nicely over the course of two or three years and then they started to slip.
So, I wanted to research why was the organization moving backwards after several years of sustained growth? And what I realized was that their offerings had become very diverse. Their strategic intent was not nearly as focused now as it had been in its conception. Our strategic intent will drive the direction we move as an organization.
Strategic intent lays the foundation for making decisions on what to do on a daily basis. It is critical that we understand what our strategic intent is and stay focused on that strategic intent because once we do that; we can then apply the five accountabilities that will help us make accountability our competitive advantage.