Anyone that rents DVDs has heard of Netflix. Netflix has reinvented the video rental business. Instead of having to go to a store and rent the video and take it home and watch it and then bring it back before it’s too late and you have to pay fees, now, Netflix will just simply mail you your DVD. You watch it; you return it when you want. When you return it, you’ll receive the next one automatically that you’ve selected that’s already stored in your list. You go online, order the DVDs you want. They show up in your mailbox. They reinvented DVD and movie rentals. Now, Netflix is reinventing again because they have set up for the customer to receive your videos live streaming via the Internet. And sure, yes they’ve had it for a while in the computer but now you can rent your videos right through popular game boxes like Wii, PS3 and Xbox 360.
What does that mean to you? Simply this. They’re reinventing their business. Netflix realizes they cannot stand still if they want to continue to grow and dominate and be the ones that are the game changers in their industry. How are you reinventing your business? Are you reinventing the products that you sell? Are you reinventing the services that you provide? Maybe you should reinvent the way that you engage your customers, the way that your clients work with you to receive those services or products.
There are so many different ways to look at your business and look for reinvention ideas. Reinvention is invigorating. It keeps you energized and positive about your business. It also tells your clients and your customers that you are not going to sit there and be like everyone else, that you are leading edge, that doing business with you is going to be successful. It’s going to be profitable for them because you’re not just going to do it the same old way that everyone else is.
Look to reinvent your business. Look to be the game changer in your industry and you’ll be accountable for your business’s success.
