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Tag: aspirational values

Corporate Values: No Such Thing as “Aspirational Values”

I work with a lot of senior corporate leaders. One of the things I notice is that some of them are a little confused about the concept of corporate values. They often talk about personal and corporate values in the abstract, almost as hypothetical behaviors attitudes, as though their personal and corporate values were some far-off destination they were hoping, someday, to reach. They may say they have values in different categories, one of which

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December 2019
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