The Accountability Blog
Netflix has totally reinvented the DVD rental industry. The storefront movie rental store has been pushed aside by a model of sending and receiving movies through the mail. Now Netflix is moving their distribution to the internet by offering movies not only through your computer but also popular game sets such as Wii, PS3 and XBox 360. What are you doing to reinvent yourself? What are you doing to reinvent your business or the products
I had a fascinating interview with Scott Jordan of SCOTTEVEST. He shared insights on how he has achieved success in building his business. You’ll want to watch this and learn some of his innovative advertising ideas, how he has re-focused his brand for amazing success and to really get a feel for how a very successful person thinks about their business.
A recent Gallop poll revealed that 71 percent of workers are “not engaged” in their work. The longer a worker stays with a company the more disengaged they become. They begin to sabotage the company’s efforts, look for ways to hide out rather than produce, and lose interest in the organization’s success. Here are five ways for you to stay focused and to keep those working with you engaged as well. 1. Have a mission
The American Heritage Dictionary defines marketing as: The commercial functions involved in transferring goods from producer to consumer. Simple enough. As marketers, we know it goes much deeper than that. To be successful, one must find ways to surpass just transferring goods. What adjective could accompany marketing to define what it takes to make marketing actually work? The American Heritage Dictionary defines smart as follows: 1.a. Characterized by sharp, quick thought; bright. See Synonyms at