How many times have you heard, “Oh he’s a born salesman,” or, “Her dad was in sales. She’s a natural?” My father is the greatest salesperson I’ve had the privilege to see in action and to learn from. When he was a young man he was so shy it was painful. I guarantee you that when he was born the doctor didn’t slap him on the rear and say, “Now here’s a born salesman.” It just doesn’t work that way. We

Over the years I’ve been blessed to have worked with some great sales professionals. I looked at these older and more experienced sales pros as my personal mentors. They taught me a lot, and they really made a big difference in my ability to build my businesses. One such pro, Mike, taught me three critical lessons. I want to share those with you today. 1. If you’re not in front of a prospect or customer you are unemployed. The bottom line

Ultimately, if you are going to sell any product or service, there are three questions you must answer in your prospect’s mind. This is true whether you are selling face-to-face or running a display ad. No sale has ever been made without these questions being answered either directly or indirectly. The first question is: Why should I buy? This question is all about need. It is the sales professional’s responsibility to illustrate need to the