How you communicate with others will often determine the success you have in business. But communication is more than simply your ability to relate ideas. A key aspect of communication that many business people neglect is their listening capability. The fact is that without highly-tuned listening skills, your business and client rapport will often suffer. Why is listening so important? Clients these days want more than polished sales presentations. They don’t want to be trapped

If I listen, I have the advantage; if I speak, others have it. – From the Arabic The average person spends over 70% of his/her life in an awakened state. During this time, you are constantly communicating either with yourself or with others. Good communication skills are critical to success. People judge you by your ability to effectively convey your thoughts. There are four main modes of communication: reading, speaking, writing, and listening. Reading, speaking