Over the years I’ve been blessed to have worked with some great sales professionals. I looked at these older and more experienced sales pros as my personal mentors. They taught me a lot, and they really made a big difference in my ability to build my businesses. One such pro, Mike, taught me three critical lessons. I want to share those with you today. 1. If you’re not in front of a prospect or customer you are unemployed. The bottom line
Recently I had a speech for a large home-builder. It was an annual meeting, and they wanted to send their management team off with a bang. I arrived at the Westin Hotel and was greeted warmly at the front door. The doorman escorted me to the room that I would be speaking in and made sure that all of my things arrived properly. Once in the meeting room, Mike, the hotel manager in charge of
Ultimately, if you are going to sell any product or service, there are three questions you must answer in your prospect’s mind. This is true whether you are selling face-to-face or running a display ad. No sale has ever been made without these questions being answered either directly or indirectly. The first question is: Why should I buy? This question is all about need. It is the sales professional’s responsibility to illustrate need to the
You close your sales opportunities 100% of the time when you make a presentation, right? You don’t? Why not? It’s a simple question with a simple answer: objections! People don’t buy because they have objections. If, and only if you can overcome all of a potential customer’s objections can you then close the sale. I went to the baseball game last fall. My favorite team, the Cardinals, were playing the Padres. It was a sold
I recently registered a new URL. (It is http://www.samstips.com for those of you who are curious.) I used DomainBuddys.com to handle the transaction. When I purchased the URL, a screen came up that asked if I would like more information on tools that would add value to my new URL. I had the option of saying yes or saying no. Right before hitting the final submit button there was a “special customer” offer that made
At the beginning of the year, many business professionals set sales goals as a way of building their business. They might say, “I’m going to increase sales by 10% this year.” If you want to make significant strides in your business this year I would suggest a different approach. There are only four ways to increase sales. 1. You can increase the number of clients that you serve. 2. You can increase the average sale
Where would you like to be in six months? One year? Two years? How do you get there? The first step is to clearly define what it is you want to achieve. The next step is to determine what you will have to change to get to where you want to be. Sound easy? Well, it can be. If change is the catalyst that helps us grow and achieve at a higher level, then knowing
Change is the essence of progress and in order to have growth at work and in our personal lives we need to be willing to commit to change. However, change can only be initiated as the result of a primary desire. Lasting change is possible only when the need and desire for change is both understood and internalized. People will not change until they are ready to change. No one can force you to change.
We become what we become because of the way we choose and will ourselves to think. Our choices affect our thoughts and our thoughts affect who we are, what we stand for, and the footprints we leave on this planet. Throughout our lives, we are faced with a myriad of choices. We may not always recognize their presence, but, like it or not, we are constantly faced with the responsibility of choosing. There is no
I just returned from the winter workshop of the National Speakers Association. It is a great opportunity to renew friendships, share ideas, and hear the latest buzz. I had particularly been looking forward to the Saturday morning keynote, delivered by Harry Beckwith, the author of “Selling The Invisible.” If you haven’t read Harry’s book, I strongly recommend it. Although a large percentage of our business economy is based on selling goods and services that you
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