“The economy is down.” “The weather has been terrible.” “There is so much competition.” “Times are different.” We’ve all heard them before, one excuse after anther. We’re masters at making excuses to justify and rationalize poor results and even average results. But it doesn’t have to be that way.

How does a restaurant in a highly competitive market post a 22% profit margin in an industry that considers 5% a good result? Accountability.