It’s likely that, before this week, you hadn’t heard of the Reimann family if you lived outside of Germany. And it seems likely, too, that that’s exactly how the Reimann family wanted it. Which is, if true, a major failure of accountability. There is a total lack of accountable leadership in the Reimann family. You almost certainly have heard of the consumer brands owned by the Reimann family. They include Krispy Kreme doughnuts, Panera Bread,