Creating Alliances
An alliance is a powerful tool. German auto giant Daimler recently confirmed that it is joining the Nissan-Renault alliance. With all three carmakers taking small stakes in each other, the aim is to combine resources, to drive up volumes and create more economies of scale. The three carmakers said the deal would increase competitiveness of all partners, create a substantial increase in volume, lead to economies of scale, cost sharing and development. Do you look