The Accountability Blog

Tag: service

The Privilege and Responsibility of Leadership

The Accountable Leader knows that leadership is a privilege. As a leader you get the ability to impact people’s behavior. When you impact people’s behavior it impacts the business, it impacts families, it impacts schools and ultimately it impacts the community. You, as a leader, position yourself to guide change, to influence the direction of your organization and to help people be better. Leadership is not about entitlements; the privilege of leadership is directly connected

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Smarketing™ – Creativity Counts

The American Heritage Dictionary defines marketing as: The commercial functions involved in transferring goods from producer to consumer. Simple enough. As marketers, we know it goes much deeper than that. To be successful, one must find ways to surpass just transferring goods. What adjective could accompany marketing to define what it takes to make marketing actually work? The American Heritage Dictionary defines smart as follows: 1.a. Characterized by sharp, quick thought; bright. See Synonyms at

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Selling The Invisible

I just returned from the winter workshop of the National Speakers Association. It is a great opportunity to renew friendships, share ideas, and hear the latest buzz. I had particularly been looking forward to the Saturday morning keynote, delivered by Harry Beckwith, the author of “Selling The Invisible.” If you haven’t read Harry’s book, I strongly recommend it. Although a large percentage of our business economy is based on selling goods and services that you

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