At the beginning of the year, many business professionals set sales goals as a way of building their business. They might say, “I’m going to increase sales by 10% this year.” If you want to make significant strides in your business this year I would suggest a different approach. There are only four ways to increase sales. 1. You can increase the number of clients that you serve. 2. You can increase the average sale
A recent Gallop poll revealed that 71 percent of workers are “not engaged” in their work. The longer a worker stays with a company the more disengaged they become. They begin to sabotage the company’s efforts, look for ways to hide out rather than produce, and lose interest in the organization’s success. Here are five ways for you to stay focused and to keep those working with you engaged as well. 1. Have a mission
SIX STEPS TO BETTER CHANGE MANAGEMENT In a theology class at a major university a professor told her students that each week they would study a different piece of ancient text. On Monday, the professor would give her interpretation of the text, and on Wednesday, one of the students would give their interpretation of the same text.The professor would then drill the student unmercifully. Students began to panic with the thought of being chosen. One
The American Heritage Dictionary defines marketing as: The commercial functions involved in transferring goods from producer to consumer. Simple enough. As marketers, we know it goes much deeper than that. To be successful, one must find ways to surpass just transferring goods. What adjective could accompany marketing to define what it takes to make marketing actually work? The American Heritage Dictionary defines smart as follows: 1.a. Characterized by sharp, quick thought; bright. See Synonyms at
CREATE YOUR MEMORABLE MARKETING MESSAGE Knowing exactly what business you are in may be the single most important factor in jump starting your marketing efforts. So often, companies see themselves as selling specific products or providing specific services. These specificities, in effect, become blinders on their vision and greatly limit the potential growth of their businesses. Smarketing is all about creative marketing and leveraging organizational resources. In order to maximize every marketing dollar you invest,
Values, veneration and vision are the three elements of quality leadership. Used individually, your organization can expect to see a minor impact. Used together, these concepts create a powerful synergistic force that can turn failing organizational environments into profitable and marketable companies. This synergistic force is the difference between the organization that will be going out of business and the one that will dominate and lead the industry into the next millennium. Using values, veneration
Where would you like to be in six months? One year? Two years? How do you get there? The first step is to clearly define what it is you want to achieve. The next step is to determine what you will have to change to get to where you want to be. Sound easy? Well, it can be. If change is the catalyst that helps us grow and achieve at a higher level, then knowing
Change is the essence of progress and in order to have growth at work and in our personal lives we need to be willing to commit to change. However, change can only be initiated as the result of a primary desire. Lasting change is possible only when the need and desire for change is both understood and internalized. People will not change until they are ready to change. No one can force you to change.
We become what we become because of the way we choose and will ourselves to think. Our choices affect our thoughts and our thoughts affect who we are, what we stand for, and the footprints we leave on this planet. Throughout our lives, we are faced with a myriad of choices. We may not always recognize their presence, but, like it or not, we are constantly faced with the responsibility of choosing. There is no
I just returned from the winter workshop of the National Speakers Association. It is a great opportunity to renew friendships, share ideas, and hear the latest buzz. I had particularly been looking forward to the Saturday morning keynote, delivered by Harry Beckwith, the author of “Selling The Invisible.” If you haven’t read Harry’s book, I strongly recommend it. Although a large percentage of our business economy is based on selling goods and services that you
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